Cheryl Miller posted on September 24, 2025 06:09
Product Reorientation Techology ... Simple and Seamless!
by Joe Miller, COO
Product change in direction, rotation, orientation or manipulation on any packaging line should not be daunting. Multi-Conveyor’s COO, Joe Miller, along with industry partner Packaging Technology Today, has published this concise reorientation overview. We’ve also made a corresponding video to provide a visual reference of each reorientation technology.
Reorientation or rotation may be required to feed cartoners, case packers, bundlers, robotic pick and place and palletizers downstream. Let's review both uncomplicated and more complex means of achieving your goal.
Most requested are 90˚ product turners including common sense, cost-effective fixed, removable or pneumatic bump turns. Pneumatic box-in-box product pushers achieve a rapid 90˚ redirect with a pushing mechanism.
Unique dual-lane product turners use side-by-side conveyor belts running at different speeds to cause the specific degree of rotation. Whereas many applications use integrated or angled roller belting technology to change product direction passively or actively.
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Waterfall drops, custom knock down rails, angled arm upenders, and C-Chutes rely on gravity with precision guided assist including guiderails or devices for a natural redirection.
C-Grippers or S-Grippers gently hug product using neoprene gripper bulb chain through elevation or decline during the reorientation process. Starwheels can be back pressure driven or motorized, using a pocketed wheel to capture, 180-degree rotate and return upended product to the line.
More complex helical upenders, aka twist conveyors, use distinct belting to maneuver product 90 to 180 degrees, clockwise or counter-clockwise. Less common, custom case flipping devices require exact dimensions and weights, with limitations, for precision rollover calibration.
See even more reorientation or rotation product turning systems by visiting our website video gallery. Let our experienced engineers determine the most beneficial way to achieve your product reorientation goals. Click here or call 1-800-236-7960.